We're like this big mass mind of book reviews. Now, this is no way meant to be offensive, but all of the beloved books of the world - did you hear about them from a rave review? Did you ever wonder if maybe possibly... I don't know. Their review influenced yours, and suddenly it's like a big hive mind?
Maybe if you hadn't read that particular review (or any review of that book) before you started it, you would have formed really good, uninfluenced thoughts about it. But... I always kind of wonder if every review you read taints your perception of that book. That maybe subconsciously, we didn't really love that book - we only liked it, but because every one else loved it, we were tricked into thinking that we loved it too.
But that could also go vice versa. If you read a LOT of reviews, both good and bad, for each book that you read, does that mean that NONE of their thoughts influence you, just like if you'd never read a review of it in the first place? It's such a hard call. Personally, if I know that I'm going to read a book soon, I avoid pretty much all reviews of it. Personal preference and all that. But do you think that other peoples' thoughts and opinions influence yours? Discuss!